Tag Online Business

One of the biggest challenges that online businesses face is shopping cart abandonment. This occurs when customers add items to their cart, and then leave the site without completing the purchase. However, if you want to improve your conversions, you can engage with customers through an abandoned cart recovery software to prevent this from happening again. This blog post will discuss tips that can help decrease your shopping cart abandonment rate and increase your sales.

Use a Pop-Up Timer

A pop-up timer is a great way to remind customers how much time they have left to complete their purchase. This can help discourage them from leaving the website without completing the transaction. If customers don’t want to create an account, offer checkout as a guest.

This will make it easier for them to complete the purchase. Also, the more steps there are in the checkout process, the more likely customers are to abandon their cart. Try to keep the process as quick and straightforward as possible.

Include Product Images

When customers can see what they are buying, they are less likely to abandon their cart. Make sure to include high-quality product images on your website. Trust signals such as customer reviews and testimonials help reassure customers that they are making the right purchase. Have these on your product pages. Moreover, if customers are browsing your website and see a product they want to buy, make it easy to add it to their cart without leaving the page. This will reduce the chances of them abandoning their cart.

Make Sure Your Website Is Mobile-Friendly

More and more people are shopping online using their smartphones and tablets. Make sure your website is mobile-friendly so that these customers can easily purchase items from your website. If customers have previously purchased from your website, offer them a discount on their next order.

This will encourage them to come back and buy from you again. When customers can find what they are looking for at different price points, they are less likely to abandon their cart.

Make It Easy to Find Products Through Filters

When customers can find the products they want quickly and easily, they are less likely to abandon their cart. Offer filters or categories on your website so that shoppers can easily find what they are looking for. If customers can see reviews from other customers who have purchased the item, they are more likely to buy. Include customer reviews on your product pages. One of the main reasons shoppers abandon their carts is the shipping costs.

…

Probably, you are a beginner in this marketing concept because your business is new or had not considered it before. Just like many other companies who have succeeded in marketing after embracing it, you too need to follow suit. Of course, the bottom line of any business is to make a profit and if there is a better concept to achieve that then why not try? According to an experienced, SEO expert, who offers the best explainer videos UK, this concept has been used for decades and the much difference with today’s is how it is delivered to the audience.

Beginner’s guide to explainer videos

What is an explainer video

The name pre-empts it all. Companies make a video intended for their potential customers telling them who they are, and the reason they are in business. It is an informative video describing the business product as the main focus and its benefits to the customers.

What are the main features of an explainer video

Such videos are highly though since they must be short yet contain all the information about the business. Most videos include the business mission and vision, slogan and then concentrates on selling the product. Towards the end, the business needs to share their contacts just in case potential customers need to consult more. Other features like websites, and social media pages will also be shared.

Benefits of explainer videos

Well, this is a breakthrough in the marketing industry after discovering that human beings are 40% more visual than readers of text media. Therefore, why not bring them something they will get attracted to. When people visit your website, for example, the first thing they will notice are the graphics images and any video link. They are also more likely to click the video than any text links. Also, a video can easily be shared using the available platforms especially if interesting.

Different ways to share an explainer video

Technology has made marketing easier today. Just imagine sending a video link to someone in another continent, and they have the video within a sec. That is amazing. Well, when it comes to explainer video sharing for marketing purposes, the popular methods used are;

• Sharing on the companies website
• Sharing on youtube and other video streaming sites
• Sharing on social media like Facebook and Twitter
• Sharing at a conference using DVDs
• Sharing via Emails

Conclusions

Explainer videos are effective and cheap ways of marketing your business. Just like branding or SEO services, let an experts handle the production of the video so as to include all the professional aspects.

…